Procter and Gamble’s must-watch reverence to moms of athletes also tackles an critical and timely topic.
Whip out that container of tissues. With a 2018 Winter Games less than 100 days away, household products hulk Procter and Gamble has only expelled their latest heartstrings-tugging Olympics video campaign.
Just as they did in prior years, PG themed a debate around a moms of athletes. “Thank You, Mom” is a tearjerker of a tribute, highlighting a adore and support of a mothers of a competitors who will be going for a bullion in PyeongChang, South Korea in February.
But this year’s video array also takes on a hot-button topic: bias. Titled “Love Over Bias,” a campaign’s first ad facilities a montage of moms examination their darling children follow their sports-related dreams, from figure skating to ice hockey. The children all come from different backgrounds in terms of race, ethnicity, and disability.
Like all moms, the mothers in a video want a best for their kids, encouraging and ancillary them in a universe that doesn’t always conclude diversity. The vignettes focus on genuine Olympic athletes and their personal stories about struggling to make it in a face of disposition and stereotypes.
To go along with a new debate (more videos have been released on YouTube), PG has launched the hashtag #LoveOverBias. The aim is to start a conversation about differences and diversity, support competitors, and build anticipation for a Olympics, one of a few worldwide events that brings together people opposite a globe.